When it comes to running a bed and breakfast, there’s a lot you need to consider. Not only do you need to keep guests comfortable and well-fed, but you also need to clean rooms, prepare food, and be there for check-in and check-out. Something else that is so commonly overlooked is marketing – advertising your bed and breakfast will help you to fill rooms and reduce your occupancy rates and can set you apart from competitors. But how do you do it? We’ve put together a guide to advertising your B&B on a budget.
Think about your website
If you want to expand your digital presence, then you need to have a well-designed website for your establishment. Consider a hotel booking system like Eviivo so that guests can make reservations and pay for rooms automatically. Not only does this bring your B&B bang up to date, but it ensures that guests get the rooms they want without having to wait for you.
For your website, take high-quality images of your rooms, food and exterior, and put together content that sells your business – talk about location, service and your experience.
Try social media
The chances are that you’ve already tried Twitter and Facebook to interact with friends and family – but you can also use it to promote your business and reach out to new customers. What’s more, social media is free – and you can boost your exposure using Facebook Ads for just a couple of pounds per month. Set up a Facebook Page for your business and add your opening hours, a description of what you offer and some images, and then post content on a regular basis so that you show up in follower’s news feeds. On Twitter, use hashtags that are relevant to your location, and watch out for special events that you can piggyback. From this, you’ll be able to tweet and post content that’s relevant to an event and encourage people to choose your B&B for their accommodation over chain hotels or competitors.
Make peace with review sites
If you’ve had a negative experience with a review website in the past, the chances are that you won’t have a positive impression of TripAdvisor and Google Business. But making peace with review websites and responding to customer comments is one of the best ways of boosting your brand reputation and improving your image. Respond to all reviews – both positive and negative – and thank customers for leaving a review. In the case of negative reviews, reach out to customers directly and try to resolve their grievances. If you can’t, create a script for your bed and breakfast and stick to it for future reviews – thank people for vesting, apologise for their negative experience and tell them that you’ll take their feedback on board. 26% of consumers say it’s important that a local business responds to its reviews, so if you’re leaving them sitting with no response, you could lose their custom.
There you have it – three ways to advertise your bed and breakfast on a budget. Whether you’re new to the hospitality industry, or you’re a seasoned pro, good luck!